Gaping Void

I’ve been reading through Hugh MacLeod’s blog archives. I started off looking for a very specific image, but then kinda wandered off and started reading posts from 2005. It’s amazing how much those on the Blogosphere A-List thought blogging would change the world. In some ways it has, but a lot of companies and marketing people still don’t understand how the image of Dell, Microsoft or Google is affected by the blogging, or how it can possibly help them. If they did, a lot more people would understand "Why Corporate Blogging is Good". And how to avoid a calamity like the Kryptonite Factor.